Market Research

I started with market research to understand the general market, consumer, and business trends in order to gain better understanding of the market Sparkle Flex is part of.

Market Trends

• The U.S car wash services market size was estimated to be valued at USD 14.67 billion in 2021 and is expected to expand at a CAGR of 5.5% from 2022 to 2030. 

• It is expected to reach 23.78 billion by 2030. 

• SEKO, a car washing service provider, reports that more than 80,000 vehicles are washed at car washing establishments each day. 

• In North America, more than 2 billion cars are washed every year. 

• According to the United States Census Bureau in 2019, Americans spend USD 5.8 billion at car wash facilities each year. 

• The demand for car wash services in the U.S. has been rising over the past decade due to their increased convenience and greater array of budget and luxury options.

Consumer Trends

• The growing focus of consumers toward vehicle maintenance, and the continuous harm to car body caused by dirt, particulate matter, bird droppings, acid raindrops, and salt deposits during the frost months has increased demand for car wash services in the U.S

• The international Carwash Association reports 77% of all consumers now use professional car wash facilities, compared to 48% in 1991 with these time-deprived individuals visiting any of the more than 63,000 facilities nationwide. 

• Due to strict environmental standards that prohibit household car washing methods, the need for professional car cleaning service is expected to rise. As the purchasing power of consumers increases, their attention towards regular vehicle maintenance will keep growing. 

• Moreover, many consumers abstain from washing their car themselves, owing to hectic schedules and lack of time.

Local Business Discovery

• According to a new report from Visual Objects, 76% of consumers look for a company’s online presence before visiting in-person. 

• Nearly half of consumers (45%) are likely to visit a company’s physical location after finding a strong online presence on a local search page. 

• Research shows that 91% of people regularly or occasionally read online reviews, and 84% trust online reviews as much as personal recommendation. 

• 85% of consumers use the internet to discover and find local businesses. 

• 52% says a physical address is the most important info and 38% are put off if there are no map and address displayed 

• 38% are impressed when a local business has a mobile site 

• 61% are more likely to contact a local business with a mobile site